World Aquatics makes a newsy splash in Melbourne
A very special day has come, and not just because a Myrtha pools which, 16 years after its installation, has once again become the scene of a World Swimming Championships. The even bigger news breaking just a few hours from the start of the competition is that the organization until recently known as FINA will henceforth be called World Aquatics. The announcement of the international federation’s name and logo change was made in grand style, in a room that figuratively immersed everyone present into a virtual pool projected onto the floor and walls of the hall. President Husain Al-Musallam explained why after 114 years, the time was right for a change from FINA to World Aquatics: “We look to the future, and World Aquatics unites all aquatic athletes under one name for the first time” he said. This evolution in identity was also sought by aquatic athletes and, confirms president Al-Musallam, aims to rejuvenate the brand and attract more young people to liquid competition. “This new brand identity will bring us closer to the new audiences,” he said, “and will encourage the new generations of water sports athletes to be united by water, safety, respect and sustainability.”
The new logo for World Aquatics represents the five continents, identified by the colours of each nation belonging to the international federation. The new organizational name is more global, eschewing the French acronym chosen in 1908 for an updated English term which clearly includes all major aquatic sports, from swimming to water polo, from diving to artistic swimming. The restyling is evident and dramatic – comparable to the extraordinary gains made when renovating an obsolete concrete pool with the exclusive RenovAction technology.
What remains unchanged is the rush of emotion of the first day of competition at this elite event. The swarm of fans at the Melbourne Sports and Aquatics Center will be hoping the athletes can help warm up a summer season that is just around the corner in Australia broadly, yet still seems far away in Melbourne. Among the many innovations, two certainties remain: The excellent Myrtha pools which will continue to sparkle in national and international competitions, and the performance of the athletes ready to provide elite competition for their very capable Australian hosts. Stay tuned!