MIMM 2025: Myrtha International Marketing Meeting
Six years later, the Myrtha Marketing International Meeting reunites colleagues and dealers around special events, new trends, latest innovations and marketing strategies
From March 18th to 20th, the Myrtha International Marketing Meeting (MIMM) 2025 brought together over 200 participants from 48 countries at the Parchi del Garda Hotel in Lazise. Five years after the last MIMM, the most eagerly awaited in-house event is back, marking a significant moment for Myrtha Pools and its global sales network, including dealers, representatives and Myrtha staff, by facilitating discussions on innovation, sustainability and future strategies.
The three-day agenda was packed with insightful presentations and dynamic exchanges. The first day covered a variety of topics such as global commercial strategies, aftersales business opportunities, innovation and new products, and sustainable facility design. A highlight of the day was the intervention of Mike Hall, architect at FaulknerBrowns, who presented “Building a More Sustainable Future Through Facility Design”.
Industry Experts Share Insights, Strategies, and Celebrate Excellence Across the Myrtha Community
The second day focused on maximising business around special events, wellness trends and strategies, and the renovation of swimming pools. The discussions were insightful and provided valuable perspectives on how Myrtha Pools can continue to innovate and lead in the industry. Notable speakers included Mike Unger, World Aquatics‘ Senior Advisor, as well as various experts from Myrtha’s partners, including Duraflex, Martin Aquatic, and Endless Surf, who contributed to the morning sessions. In the afternoon, the focus shifted to hospitality and wellness, with industry experts discussing trends and strategies shaping the future of the sector.
The third day delved into marketing activations and provided valuable insights from markets around the world during the afternoon’s ‘Voice of the Dealers‘ session. The event concluded with an awards session, celebrating outstanding contributions within the Myrtha community.
Myrtha's latest innovations: a celebration of collaboration, vision, and the shared passion for aquatic excellence.
Two dedicated rooms were set up as showrooms to display Myrtha’s latest innovations, offering attendees a hands-on experience with new technologies and solutions shaping the future of aquatic facilities. Beyond the conference rooms, participants also had a great time together thanks to different experiences, including a visit to a winery. These moments further strengthened the strong sense of community within the Myrtha family.
MIMM 2025 was more than just a meeting, it was a reaffirmation of shared goals, collaboration, and a
forward-thinking vision for the future of aquatic excellence. Myrtha Pools extends its gratitude to all participants for making this edition a resounding success. We are proud of our Myrtha Family.
