Myrtha Pools earns the NeXt Index: among Italy’s top 300 companies for sustainability

There is a subtle yet strong thread connecting the stainless steel of our pools to our responsibility toward the planet. Today, in one of Italy’s most authoritative cultural and business settings, that connection received official recognition.

Myrtha Pools has been awarded the NeXt Index as part of the fifth edition of the Sustainability Report Award, promoted by Corriere della Sera with Buone Notizie and the scientific support of NeXt – Nuova Economia per tutti. The ceremony took place today at Sala Buzzati of Corriere della Sera in Milan, within the Pact4Future forum, a major initiative on shared futures developed together with Bocconi University.

Being among the 300 companies selected nationwide is not automatic: it requires transparency, measurable commitment, and a long-term vision. The NeXt Research Center evaluated our 2024 Sustainability Report based on 30 indicators across the three ESG pillars – Environment, Social, and Governance – recognizing companies that turn values into measurable actions and real-world projects.

Since the 1990s, the company has patented RenovAction technology to renovate outdated concrete pools, avoiding the economic and environmental costs of full demolition. During the same period, major sports institutions realized that Myrtha’s modular technology made it possible to host large-scale swimming, water polo, and artistic swimming events without building so-called “white elephants”: large, inefficient venues.

The company has contributed to six Olympic Games – Atlanta, Beijing, London, Rio, Tokyo, and Paris – as well as dozens of World Championships. For these events, Myrtha Pools installs temporary pools in existing venues, which are later dismantled and permanently reinstalled in public facilities: a model that makes circular economy a daily practice.

But 25 March was not only a day of recognition. On the sidelines of the event, Myrtha Pools also benefited from direct consultancy with NeXt experts, within one of the B2B spaces specifically designed to support companies in the development and strengthening of their sustainability reports. It was a valuable technical exchange, coming at exactly the right time. Indeed, in these weeks, the Italian company is finalising its 2025 ESG Report, with important developments such as the adoption of the Myrtha R-Evolution membrane – containing 60% recycled materials – as the standard for all new projects. In addition, the company has promoted the development of new PCRs for swimming pools in order to obtain more transparent and reliable EPDs, a concrete result that makes it possible to assess environmental performance objectively. These are tangible tools that show how much the company invests in greater environmental sustainability, also oriented towards product innovation.

Being invited to take part in it, as a company recognised for its merit, means bringing into this dialogue the concrete experience of those who literally build infrastructure for sport, community and wellbeing, with an eye on future generations. Bocconi’s own sports campus stands as proof of this: designed by SANAA and awarded LEED Platinum certification, it is a centre featuring two Myrtha pools and a wellness centre.

Having access to an expert and independent perspective is therefore the ideal stimulus to activate the initiatives for 2026 and to plan the ESG strategy for 2027 in the best possible way. For Myrtha Pools, the NeXt Index is not a finish line, but a compass, because the journey continues…